No matter what direction you’ve decided to tackle with your new company, the success of your vision is dependent upon your ability—or inability—to chart the dangerous waters of the modern business world. Change—rapid change—is of the essence, and the shifts in the market that may have taken four years at one time now occur within four months. He is a rundown of ideas from some leading thinkers and publications to help keep your train on the tracks.

Kellee Khalil is the founder and CEO of Lover.ly, a search engine for weddings that helps young couples find ideas, people to hire, and things to buy for their weddings. She writes for Forbes about the way to gauge the appropriateness of a new hire, and the ramifications these decisions can have on your business.

Scott Gerber is the founder of the Young Entrepreneur Council, and in this article for ReadWrite he looks at some of the best innovation tips for startups, as told by young tech industry leaders.

Jennifer Marron is the Community Manager for the MaRS Information Technology, Communications and Entertainment (ICE) practice. Here she looks at the software needs of startups and the ways to find and retain the right development team. This conversation with Khurram Virani and Jack Hirsch-Allen, partners at the Toronto-based web design boutique Functional Imperative, is well worth a look.

This piece from StartUpCanada puts the lens on an oft-overlooked area of new business: legal. Do yourself (and your company!) a favour.

An interesting post from the Founders Institute looks at the role storytelling has to play in young startups. People are more likely to invest in the person than the idea—your job is to make sure that you’re that person.

This short read gives voice to a few PR tips you may not have thought of.

Thinking of starting work with a startup? Read what Dharmesh Shah (founder/CTO HubSpot) has to say about some of the important choices you’ll need to make over your first few months.

Are you making the most of social media? This piece takes a look at some ways to maximize social media presence to grow your company and effectively engage with the business community around you (whatever your chosen field).

Taxes. No one likes dealing with the unfortunate reality, but if you’re one of the man who can use some help in this department, you’ll want to check out Jon Dudgeon’s (Blu Sky, an ICAEW accredited Chartered Accountancy firm) list of tax tips for startups and new businesses. Part 1 and Part 2 are available here.

Finally, have a look at this video, where 360incentives founder Jason King discusses the similarities between financing a startup and the traditional cycle of dating and marriage.