In today’s world, if your business does not have a professional appearance, it will be less attractive for your customers. Differentiating yourself will often allow you to charge premium rates as you demonstrate value through the way your present yourself over your competitors. Here are three ways to present a more professional appearance.
1. Present a Professional Location
Location, Location, Location. There is a reason big businesses spend a lot of money and time on their office space. A beautiful space can help you present yourself as successful. While meeting in coffee shops is free, paying to meeting clients and potential business partners or hires can immediately qualify your business. Residential address are fine and can generally provide all of the necessities, but with services like Google street view do you really want potential customers and clients taking a look at your front door? We offer a range of products to help with this.
Here is an example of how a laptop junkie who works remotely could use our services to present a more professional image using a service such as iQ Office Suites Virtual Offices.
- Purchase a Virtual Office Package $29
- Use the iQ Lounge with preferential rates as a member of the iQ Community to meet with clients. (Inquire about price)
- Get an “Office-for-a-Day” to work with your intern or assistant when on a tight deadline.
- Present the project you’ve completed for your client in one of meeting rooms with full tech support.
2. Create a Professional Image Online
One of the most important things to do for your business if you want to make it look more professional is to have a good online strategy. In today’s world, the Internet is one of the most powerful marketing tools. By having a professional business website, you can increase your leads, track conversions and generate interest in your products. Not being on the web with a high quality site that converts visitors into leads is the first mistake you can make in today’s marketplace
Creating a professional looking website for your business is not difficult, as there are good web designers and other people that can help you with this today. Some of them will have your business website ready in just a few days and this means that you can start offering your products and services to millions of people right away. We worked with Generate Creative here in Toronto to turn around our online strategy.
3. Update your Marketing Materials
Of course its easy to get a standard business card from your neighbourhood printer thats predesigned or use a template in Microsoft Publisher to produce a brochure. If you want clients to take you seriously and see that you value your business as much as you might value theres, a little goes a long way in presenting yourself to prospective clients and customers. Invest in good design and solid branding that shows you care as much about your business and your clients do about theirs.
If you want your business to be successful, follow the above tips to make it appear more professional and you will see some positive results very soon.