As cliché as it may sound, it’s hard to argue with. As an entrepreneur, the people you keep relationships with can be beneficial in a plethora of ways – from new business leads to gaining insights beyond your traditional realm of expertise. Strong bonds within the business world are crucial in growing an organization of any size.
But for many people, there’s a stigma associated with “networking” – both in its value and its intentions. To understand the benefits of networking, it’s important to look past the misconceptions surrounding it and have a grasp on how and why it should be done.