Jonah Berger’s 6 Steps to Help Your Product Catch On

Jonah Berger, author and Wharton marketing professor, explains how to make information contagious.  In order to grow a successful business is  their message. Berger provides important insight by developing a set of six actionable techniques that helps information spread and make your product or idea catch on. He calls these techniques the 6 STEPPS.

S – Social Currency:

The first step is all about making consumers feel like they are insiders. Through a product or idea, Berger encourages entrepreneurs to make their product or idea improve how people perceive them. Entrepreneurs must find the inner-remarkability in their product in order to appeal to people. Berger elucidates this with the “Will it Blend