Jonah Berger, author and Wharton marketing professor, explains how to make information contagious. In order to grow a successful business is their message. Berger provides important insight by developing a set of six actionable techniques that helps information spread and make your product or idea catch on. He calls these techniques the 6 STEPPS.
S – Social Currency:
The first step is all about making consumers feel like they are insiders. Through a product or idea, Berger encourages entrepreneurs to make their product or idea improve how people perceive them. Entrepreneurs must find the inner-remarkability in their product in order to appeal to people. Berger elucidates this with the “Will it Blend