Keeping your business competitive as well as sustainable takes some adaptability and effort. Things can change so quickly, that even a thriving business cannot be guaranteed the same level of success if it isn’t thinking ahead.
Thankfully, coworking spaces provide advantages that help managers and business owners meet the challenges of staying progressive in an ever-changing market. Here are some practices that will help secure the longevity of your business:
Form more human connections
With an increasing number of jobs being replaced by technology, nearly no industry is immune to the effects. The answer to keeping your business unscathed by automated services is to create more human connections in the work you do.
Clients want it, and so do employees. How many times have you called a customer service number, only to become frustrated by the automated response? As more tasks become handled by AI or other automation technology, human interaction becomes more valuable. The way to future-proof your business is to place a focus on human roles in the work your employees do (more creative work and fewer repetitive, menial tasks) and in how you engage your customers.
This is one reason why coworking spaces have become so popular, and one of the ways they can help future-proof your business. They offer a flexible environment to have more interactions with clients, (private offices, meeting rooms, or event spaces) and offices that bring your team together. Even freelancers and solopreneurs use coworking spaces because it gives them a means of meeting with clients, as well as more social opportunities.
Anticipate Your Customer’s Needs
In a competitive market, business owners must gain the ability to anticipate the future needs of their customers. You can gain insight into this by “staying in the know” and watching where the market is heading. You can also achieve this with quality interactions with your customers. Our office suites provide a professional environment to make the most out of your meetings with clients, making it easier for them to share their ideas with you.
Some ways you can learn to anticipate needs:
- Conduct surveys: Conduct surveys and ask for honest feedback, and regularly interact with customers in order to get a thorough understanding of their needs and criticism.
- Look inside your business: Look at trends within your business. What is it that you offer that is the most popular?
- Spend more time with customers: Have more face-to-face meetings, broaden your conversation topics to include what they want their future to look like and how your services could play a role in it.
Carve out your niche
Ever come across a really obscure outlet, like an old light bulb store or vintage fencing equipment shop and wonder how they’re still in business? Well, chances are it’s the only vintage fencing equipment store in the next 1000 miles. They’ve found their niche.
When you follow your passion, you can’t help but carve out your own niche that no one else can mimic quite the same. This can help your business in the present and future by making it harder for other companies to imitate. More people are now shifting back into entrepreneurship, and as more jobs are being displaced due to advancing technology, this is the perfect time to really work on what makes your business one-of-a-kind and lead with it.
One reason we’re so passionate about our coworking spaces is because we’re able to facilitate those who want to stake out on their own or build a team of people who are doing what they love. Shared office spaces provide the ideal place for the increasing number of passionate entrepreneurs to grow their business.
Stay in the know
When business is booming and things are going great, there’s little reason to look into a different way of doing things. However, if you let too many years go by without staying current with new technology in the form of equipment, software, and processes, you could one day find yourself outdated. With technology advancing at the rate that it is, being in the loop has never been more valuable.
This isn’t to say that you should constantly upgrade to the latest technology, but you should definitely follow tech advances in your industry closely. Our coworking spaces make it easier for our members to keep up with technology, because everything from office infrastructure, security, and equipment and tools are kept up-to-date and included in memberships. This is the most convenient and cost-effective way of keeping your technology modern without having to reinvest every few years.
Following industry news and getting diverse and regular information is easier than ever with social media, newsletters subscriptions, webinars and other sources. Our shared office spaces provide an additional advantage because they expose members to a vibrant community of top-performers and network of professionals to keep pace with. It’s extremely motivating, and you’ll gain exposure to new ways of doing things that you may not have in a more isolated setting.
For the growth and longevity of your business, it’s important to stay on top of changes within your industry and keep your eye on what’s to come. By using these tips and the advantages of coworking spaces, you can keep your business progressive, and equipped to handle the challenges of the future.