They’re the new reality
At some point, some bright soul looked at the distinct correlation between bland corporate environments and low motivation and job satisfaction. Shared office spaces, by contrast, are dynamic spaces filled with bright young entrepreneurs with a flair for forward thinking. There are now an estimated 90,000 coworkers worldwide, with nearly half that number residing in the US. There are 1,800 dedicated coworking facilities, a number that has doubled each year since 2005.
Proximity stimulates innovation
A recent case study of some 35,000 academic papers found that the best and most widely cited research tended to have its genesis in collaboration between coworkers sitting less than 10 meters apart. It appears that how close together people work can matter as much—or more—than their affiliation. This means that people are motivated to create and work productively if surrounded by others doing the same—they need not be working on the same task or even for the same company.
Dedicated shared spaces aren’t the only places where coworking flourishes
Many larger corporations have turned to sharing office space as a way to generate revenue and stimulate internal growth. According to the U.S. Bureau of Labor Statistics, by 2020 about 65 million Americans will be freelancers, temps and independent contractors—40% of the workforce. This fact inspired the creation of LiquidSpace, a company seeking to make every workable space—that is to say, ever cubicle, conference room and coworking space—searchable and bookable online. “There is $8 trillion worth of office space available worldwide,